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| About the brands |
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 | Cheap Monday
Cheap Monday was founded by Örjan Andersson in Sweden in the early 2000s. Just a few years ago Örjan was on his knees on the floor of the small warehouse space in the back of his store, surrounded by screen printing frames, stained with paint, hand printing his own shirts and jeans. Today, the brand Cheap Monday challenges the trendiest brands in the jeans business. Cheap Monday was nominated in the category for ”Best Jeans Design” in Elle magazine, and are now being launched in oh so posh stores around Europe. The idea of Cheap Monday is to offer the customer fashion at an extremely good price. The brand is aiming to create clothes that compete with high-end brands both in attitude and fashion-level as well as in quality.
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 | Småfolk
Småfolk is a fairly new Danish brand which has become very popular in a very short time. The company offers a variety of different colors as well as the different prints of transportation vehicles to the famous apples too. The durable design and stitching that ultimately goes into each part of the children's clothing allows the child to enjoy the clothing for quite a while. The brand Småfolk is a children's clothing brand with a vision of creating clothing for children that is not only comfortable to play and sleep in, but is also fun and original for children to "show off" their own individual personalities.
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 | Holly's
Holly’s is nostalgic Danish design. Holly was born in 2002 and has grown steadily ever since. The four-leaf clover is an icon from the seventies which Holly’s has given new life, new colors and new design. Holly’s started as baby wear with baby grows and underwear for babies, now it also includes styles for junior and mum. New designs and accessories arise from Holly’s fantasy every season. The fantasy is fuelled by continuous travel, because Holly loves to travel and is often off on adventures. On her way Holly meets new people and impressions, all experiences which inspire Holly’s World.
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 | Ej Sikke Lej
Ej Sikke Lej was founded by Margit Egeskov and Marlene Eger Ullum in 2004. It all started one day when they came across some old needlework books with funny animal prints. The two founders particularly noticed a print of an owl that they thought would be a funny sign to put on a children's T-shirt. Today it is this very owl that has become a part of the Ej Sikke Lej logo. The red T-shirt with the owl print became a success, and new T-shirts with different owl prints have since arrived. All the shirts have strong colors and they are now basic articles in the collections. The collection has also been expanded with dresses, trousers and underwear.
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 | Nova Star
Nova Star was founded by Helena Orlenius in 2004, when she got her first child Novalieh. Nova Star is a unique Swedish brand with cool, soft design for your child. The brand makes comfortable and functional clothes with good quality. The clothing’s style is inspired by street. Nova Star offers a collection with real attitude!
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 | Mys Plysch
Mys Plysch is a Swedish brand who wants to offer high quality clothing. Even after several launderings the children's clothing made by Mys Plysch has proven to be able to withstand a lot. The clothing’s colors, which are certainly influenced by the Nordic origins, are easy to mix and match. The clothes are made from fabrics which are pretty as well as soft and lovely to wear. Mys Plysch clothing has a pinch of retro very much in evidence and has cuts that are perfect to wriggle about it.
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 | Rockefella
Rockefella makes clothes for the small kids of today, with a sense of yesterday. Rockefella is a Swedish denim brand for kids. The clothes have a grown up look but with the comfort and details to fit the kids. The right details are important for Rockefella and their clothes give your child a cool and authentic look. Rockefella find their inspiration in the old style American Rockabilly culture with its rebellious lifestyle. The youth culture started in the fifties and that is also where the denim culture of today was born. The Rockefella clothes fit a small baby just as well as an active toddler who wants to wear clothes with attitude and original feeling. What also is great about Rockefella is that the largest part of their collection is produced in Europe and their suppliers have Oeko-tex standard 100. |
 | Elodie Details
Elodie Details is big difference for small people! Who says you have to stop caring about design when you become a parent? As the need for functionality increases, the need for good design doesn’t go away. Well designed baby clothes are available just about everywhere, but the accompanying accessories are often overlooked. Elodie Details’ mission is to elevate those indispensable little products of everyday baby life and make them into the stylish accessories they all have the potential to be. The swedish brand Elodie Details is known throughout Europe as the leading brand when it comes to contemporarily designed accessories for babies. |
 | Ida T
IdaT collections will fulfill your child’s need for functional and personal every day wear – and much more! Beautiful and warm colors combined with cool designs are the essence of the collections from IdaT. The IdaT design is based on the philosophy that animals animate positive thoughts and makes good conversation between children and grownups from all over the world. Learning about the animals, by wearing clothes with animal prints is the basic idea behind IdaT. The brand IdaT is very much aware taking care of the environment when producing clothes. Children clothes are an important part of bringing up your child, and this brings focus to how the clothes are manufactured. |
 | Katvig
Katvig is the story of the little company that in just six years has grown throughout Denmark's borders with the special and contemporary designs for children. From the first Katvig collection the aim has been to attract fashion conscious parents and the classic stripes are now being worn by children of all ages. However, Katvig is much more than stripes and apple prints and has therefore long been established as one of Scandinavia's leading children's wear labels. Katvig's designs are courageous and dare to be unique. The methods of production are now being refined. Katvig is actively looking at all areas of production to eventually attain manufacturing processes that are as green and sustainable as possible. With their products now available in more than 40 countries, the eye catching and spectacular clothes from the Katvig collections seem set to be an essential part of the wardrobe for cool kids around the globe. |
 | The Two Percenters
The new French-Swedish brand The Two Percenters was created in 2008 by Chloé Boukobza and Olivia Rawemspärr. The two founders of the brand are passionate by tissues, buttons, the small details that make all the difference and they are particularly attentive to the structure and cut of the clothing. The inspiration of the first collection “The outlaw trike-club” comes from the motorcycle-gangs in the 50's, the cafe-racers, who toned up their bikes and had their own style and way of living. There is also a touch of rock'n roll for a wilder look. The first collection is the story of two trike-gangs, "Björn and The Cruisers" versus "Billy and The Ton-up Boys" and every piece of the collection symbolizes either one of the gangs or their way of life. The clothes are unisex and it is a part of The Two Percenters style and it also allows the parents to pass on the clothes to their next kid. All black with touches of graphic designed patches and prints the clothes gives a new, innovative and designed touch to your child’s wardrobe. |
 | Shampoodle
The Swedish brand Shampoodle was founded and is run by Helene Stevenberg and Jakob Wästberg. Their two kids are always present as models, inspiration and hindrance in the work. Shampoodle is represented at select stores in 14 countries around the world. The baby and kids clothes from Shampoodle has an innocent style where time stands still and the unisex fashion takes it ways in well designed tracksuits, leggings and over sized t-shirts. The clothes are made in natural and quality fabrics that are often in organic cotton. The brand takes comfort to a new level, with their loose fit combined with super soft viscose and organic cotton. Shampoodle designs children’s clothes that make them look and feel fabulous. All designs are sampled from memories and discussions, self-lived or imaginary. The clothes from the two yearly collections have a theme and are all named after a muse of the hour from a movie or a beat from the past. The baby and kids clothes are wearable over many sizes and the brand Shampoodle work with designs made to grow in. The clothing is never standard, but often basic. Simply translated into childishly comfortable clothes, because that is what the kids want to wear. |
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Accessories
