|Cheap Monday|Cheap Monday was founded by Örjan Andersson in Sweden in the early 2000s. Just a few years ago Örjan was on his knees on the floor of the small warehouse space in the back of his store, surrounded by screen printing frames, stained with paint, hand printing his own shirts and jeans. Today, the brand Cheap Monday challenges the trendiest brands in the jeans business. Cheap Monday was nominated in the category for ”Best Jeans Design” in Elle magazine, and are now being launched in oh so posh stores around Europe. The idea of Cheap Monday is to offer the customer fashion at an extremely good price. The brand is aiming to create clothes that compete with high-end brands both in attitude and fashion-level as well as in quality.
| ||Småfolk|Småfolk is a fairly new Danish brand which has become very popular in a very short time. The company offers a variety of different colors as well as the different prints of transportation vehicles to the famous apples too. The durable design and stitching that ultimately goes into each part of the children's clothing allows the child to enjoy the clothing for quite a while. The retro brand Småfolk is a children's clothing brand with a vision of creating clothing for children that is not only comfortable to play and sleep in, but is also fun and original for children to "show off" their own individual personalities.
| ||Holly's|Holly’s is nostalgic Danish design for baby and kids. Holly's was born in 2002 and has grown steadily ever since. The four-leaf clover is an icon from the seventies which Holly’s has given new life, new colors and new design. Holly’s started as baby wear with baby grows and underwear for babies, now it also includes styles for junior and mum. New designs and accessories arise from Holly’s fantasy every season. The fantasy is fuelled by continuous travel, because Holly loves to travel and is often off on adventures. On her way the brand Holly's meets new people and impressions, all experiences which inspire Holly’s fashion world.
| ||Ej Sikke Lej|Ej Sikke Lej was founded by Margit Egeskov and Marlene Eger Ullum in 2004. It all started one day when they came across some old needlework books with funny animal prints. The two founders particularly noticed a print of an owl that they thought would be a funny sign to put on a kids' T-shirt. Today it is this very owl that has become a part of the Ej Sikke Lej logo. The red T-shirt with the owl print became a success, and new T-shirts with different owl prints have since arrived. All the shirts have strong colors and they are now basic articles in the collections. The collection has also been expanded with dresses, trousers and underwear.
| ||Nova Star|Nova Star was founded by Helena Orlenius in 2004, when she got her first child Novalieh. Nova Star is a unique Swedish kids' brand with cool, soft design of street clothing for your child. The brand makes comfortable and functional clothes with good quality. The clothing’s style is inspired by street. Nova Star offers a collection with real attitude!
|Mys Plysch|Mys Plysch is a Swedish brand who wants to offer high quality clothing for baby and kids. Even after several launderings the children's clothing made by Mys Plysch has proven to be able to withstand a lot. The clothing’s colors, which are certainly influenced by the Nordic origins, are easy to mix and match. The clothes are made from fabrics which are pretty as well as soft and lovely to wear. Mys Plysch clothing has a pinch of retro very much in evidence and has cuts that are perfect to wriggle about it.
Rockefella makes clothes for baby and kids of today, with a sense of yesterday. Rockefella is a Swedish denim brand for baby and kids. The clothes have a grown up look but with the comfort and details to fit the kids. The right details are important for Rockefella and their clothes give your child a cool and authentic look. Rockefella find their inspiration in the old style American Rockabilly culture with its rebellious lifestyle. The youth culture started in the fifties and that is also where the denim culture of today was born. The Rockefella clothes fit a small baby just as well as an active toddler who wants to wear clothes with attitude and original feeling. What also is great about Rockefella is that the largest part of their collection is produced in Europe and their suppliers have Oeko-tex standard 100.
| |Elodie Details
Elodie Details is a Swedish accessory brand that makes big difference for small people! Who says you have to stop caring about design when you become a parent? As the need for functionality increases, the need for good design doesn’t go away. Well designed baby clothes are available just about everywhere, but the accompanying accessories are often overlooked. Elodie Details’ mission is to elevate those indispensable little products of everyday baby life and make them into the stylish accessories they all have the potential to be. The swedish brand Elodie Details is known throughout Europe as the leading brand when it comes to contemporarily designed accessories for babies.
| ||Ida T|
IdaT collections will fulfill your child’s need for functional and personal every day wear – and much more! Beautiful and warm colors combined with cool designs are the essence of the collections from IdaT. The IdaT design is based on the philosophy that animals animate positive thoughts and makes good conversation between children and grownups from all over the world. Learning about the animals, by wearing clothes with animal prints is the basic idea behind IdaT. The brand IdaT is very much aware taking care of the environment when producing clothes. Children clothes are an important part of bringing up your child, and this brings focus to how the clothes are manufactured.
Katvig is the story of the little Danish baby and kids brand that in just six years has grown throughout Denmark's borders with the special and contemporary designs for children. From the first Katvig collection the aim has been to attract fashion conscious parents and the classic stripes are now being worn by children of all ages. However, Katvig is much more than stripes and apple prints and has therefore long been established as one of Scandinavia's leading children's wear labels. Katvig's designs are courageous and dare to be unique. The methods of production are now being refined. Katvig is actively looking at all areas of production to eventually attain manufacturing processes that are as green and sustainable as possible. With their products now available in more than 40 countries, the eye catching and spectacular clothes from the Katvig collections seem set to be an essential part of the wardrobe for cool kids around the globe.
| |The Two Percenters
The new French-Swedish brand The Two Percenters was created in 2008 by Chloé Boukobza and Olivia Rawemspärr. The two founders of the brand are passionate by tissues, buttons, the small details that make all the difference and they are particularly attentive to the structure and cut of the clothing. The inspiration of the first collection “The outlaw trike-club” comes from the motorcycle-gangs in the 50's, the cafe-racers, who toned up their bikes and had their own style and way of living. There is also a touch of rock'n roll for a wilder look. The first collection is the story of two trike-gangs, "Björn and The Cruisers" versus "Billy and The Ton-up Boys" and every piece of the collection symbolizes either one of the gangs or their way of life. The clothes are unisex and it is a part of The Two Percenters style and it also allows the parents to pass on the clothes to their next kid. All black with touches of graphic designed patches and prints the clothes gives a new, innovative and designed touch to your child’s wardrobe.
The Swedish baby and kids brand Shampoodle was founded and is run by Helene Stevenberg and Jakob Wästberg. Their two kids are always present as models, inspiration and hindrance in the work. Shampoodle is represented at select stores in 14 countries around the world. The baby and kids clothes from Shampoodle has an innocent style where time stands still and the unisex fashion takes it ways in well designed tracksuits, leggings and over sized t-shirts. The clothes are made in natural and quality fabrics that are often in organic cotton. The brand takes comfort to a new level, with their loose fit combined with super soft viscose and organic cotton. Shampoodle designs children’s clothes that make them look and feel fabulous. All designs are sampled from memories and discussions, self-lived or imaginary. The clothes from the two yearly collections have a theme and are all named after a muse of the hour from a movie or a beat from the past. The baby and kids clothes are wearable over many sizes and the brand Shampoodle work with designs made to grow in. The clothing is never standard, but often basic. Simply translated into childishly comfortable clothes, because that is what the kids want to wear.
The idea of Boob Design was born on a cold, windy autumn day in 1999. Mia Seipel watched her sister nurse her newborn baby boy in a park in Stockholm, the icy northern wind sweeping down on her bare waist. Based on the belief that nursing mothers have the right to feel both comfortable and stylish, she designed and patented the nursing collection that has become Boob’s trade mark. Since a couple of years Boob has started to make a small baby collection. When you buy baby clothes from Boob, you are buying garments produced in Europe with a lot of care. This is reflected in the high quality of the design, the function and the fabric. Less obvious, perhaps, is the brands care for everyone and everything involved in the production, the people as well as the environment. All materials in the baby collection are organic and certified with the Oeko-Tex Standard 100. This certification is a guarantee that the baby clothes are completely free from toxins that are known to be harmful to humans. For you as a customer it is a guarantee that the clothes can be safely worn next to your baby’s skin. Boob designs clothes of a lasting quality and style for babies.
Eggkids is a Swedish baby and kids brand and it was created in 2008 by the designer Hans-Jörgen Hansson with a strong conviction that kids need color and the freedom to let their imaginations run wild. The philosophy of the brand is that need to feel free and happy. That is why the brand Eggkids uses materials that invite to play both out in the yard and at more festive occasions. The clothes have graphical prints and colors that are loved by kids. Eggkids kids clothing look and feel so good that just getting dressed is a little more fun. All kids’ clothes from Eggkids are super soft and comfortable. They are made from the finest quality 100% cotton, offering excellent quality and durability.
| |Molo Kids
The Danish funky brand Molo Kids makes unique and original kids clothing for baby, boys and girls. Molo Kids was established in 1999 by Lousie Frederiksen who went to the Danish School of Design in Copenhagen. The Danish fashion brand focuses on practical, functional baby and kids’ clothing and it is the children who take center stage in their design universe. Molo Kids is not a design factory that treats kids’ clothing as a secondary line. The kids come first and the children clothing from Molo Kids reflects this passion. The philosophy behind Molo Kids is to give children the freedom to express their creativity through their clothing, enabling them to build their self-esteem and confidence. Freedom of movement is given with the amazing cuts and fits, while freedom of expression is obtained by the richness of details, the prints, and the colors. It is clothes made for opening a world of possibilities for the child. The clothes are full of fun, quirky details set within the context of "raw" Scandinavian design traditions. Molo Kids stands for quality, great fit, style and design. It is clothes to be used, to be lived in, not to keep for special occasions. The collections from Molo Kids are a mix of everyday durability and funky, colorful design that has a humorous slant. Molo Kids brings a serious touch of style to any child’s wardrobe.
Moonkids is a Swedish fashion design company producing clothes for children from newborn to 12 years old. Initially Moonkids was inspired mainly by the 60′s and 70′s with a twist of Scandinavia. This is still apparent in the up to four collections they launch each year. Moonkids use comfortable, easy-care materials, such as ribbed cotton, terry cloth, and now also velvet, to produce children's casual wear with a retro touch. Moonkids believe in high quality when it comes to materials and sewing as well as design. Their aim is that every garment should last for many washes and through many kids. A lot of attention is paid to the body shape of the children as well as how they move and how this change when the children are growing. The Moonkids clothing is made to be easily mixed and matched. All clothes are made in Europe, which has two big advantages. By producing their garments close to most of their retailers, transportation distances are kept low, which means that the environmental impact is kept to a minimum. The brand can also guarantee that no child labor is used during the production process. Moonkids is a really affordable range of well made, well designed Swedish kids clothing in delightful retro style.
| |The BRAND
The Brand makes cool, modern baby and kids clothes with a touch of elegance. From humble beginnings, making garments by hand on their kitchen table in Stockholm, The BRANDstrom Company has grown into an essential label for fashion conscious children across Scandinavia. Their ethos of clothing with an edgy and rugged style has struck a chord with many parents that want practicality to combine with an individual look for their kids. The Brand reckons you should be able to give your kids clothes that you would enjoy wearing yourself. Of course The Brand does not forget that kids should always be and look like kids, and they try their hardest to make sure they do not cross that line. Often the recipe for that is making clothes with a bit of fashion, a bit of rock ‘n’ roll and a good measure of playfulness thrown in there too. With influences of Scandinavian design, The Brand is a new modern style for kids to wear and enjoy. The Brand has received great feedback from the press all over the world such as Vogue and Naif magazine. The Brand's collections are both comfortable and made with high quality. The greater part of the kids’ collection is made in organic cotton and it is also produced in factories that are Oeko-Tex certified. The Brand manufactures their fabrics in Sweden and they work with factories where the employees have good working conditions. We hope that you and your child will appreciate the love and care The Brand put into the kids’ clothes.
Playsam is the leading Scandinavian design company for exclusive wooden toys. The wooden toys are playful and sophisticated examples of pure Scandinavian design. Playsam started in 1984 and has ever since made contemporary, fanciful and functional design toys in wood with high gloss paint. The colours of the wooden toys are striking, and the lines are clean and classical. The elegant and innovative Playsam art toys are perfect to give as a baby, birthday or business gift. The wooden toys are so fine that they can even be found in the Swedish Design Museum under icons of Swedish Design. Playsam is a haven for contemporary design and it is for sure Scandinavian design at its finest. The Playsam wooden toys made of beech from Germany and Italy, and coated numerous times with certified toxin-free lacquer paint, beg to be touched, handled and played with. The Playsam solid wood toys are built for beauty and fit any contemporary home.
The toys brand JaBaDaBaDo was founded in Sweden in 1993 and has become well loved by parents and children alike. They have since branched out from making wooden toys to producing all kinds of toys, games and furniture for baby and child. Their high quality and exclusive toy range in beautiful colors is designed by Eva and Calle in Sweden. Jabadabado is a lovely range of wooden toys, soft toys and bright and colorful instruments for kids. The JaBaDaBaDo toys encourage a child’s imagination and creativity. Their products are fun are great for early learning. The clever designed toys for babies and toddlers from JaBaDaBaDo will offer the children lot of joyful and happy moments.
Bellio designs and manufactures organic handmade slippers for children. The organic slippers for baby and kids are made by hand locally in Sweden. Bellio wants the design of their slippers to be stylish and simple in the Scandivian tradition, so they are appropriate for all occasions and can be passed on to younger siblings. Quality and function are of course a top priority. The ankle elastic makes the shoe easy to take on and off, and makes it stay on during play. The sole is made of a type of leather that gives the slippers good traction on the floor. Sustainability, local manufacturing and transparency are also important core values for the Swedish company Bellio. The material used for manufacturing the Bellio baby and kids slipper have a minimal impact on the environment, nature and health and the brand do not use unnecessary packaging and maximize material usage to avoid waste. The leather in Bellio's baby and kid slippers is organically produced with vegetable-based tanning in Sweden, such as tree bark. Only colors without dangerous substances are used, and the leather is certified as white line leather through the control authority TÜV in Germany. Therefore, unlike chromium-tanned leather, the leather in Bellio’s baby and kid slippers doesn't contain any toxic or allergenic substances. The slippers are ideal for babies instead of shoes in the stroller and for older children, to whom they give stability on slippery surfaces indoors. Bellio's organic slippers have a colorful and stylish look with classical children's motifs that are loved by kids worldwide.
Sebra is pure Danish design for baby and kids. Sebra was founded in 2004 and is run by the Danish designer Mia Dela. When having children of her own, the designer got inspired to produce baby and kids toys, furniture and textiles for kids. Sebras products radiate a joyful mix of old fashioned crafts like crocheting and knitting; and contemporary and durable designs in bright colors and inspiring shapes. The designers at Sebra focus on functionality, fun universes and eye-catching colour combinations when designing the two yearly collections. The beautifully designed toys and furniture are made to blend naturally into a kids’s daily life of playing and learning. A large part of the toy collection from Sebra is handmade and made from natural materials such as wood, wool and cotton. These are materials that appeal to kids’ imagination and satisfy the parent’s request for quality and creativity.
Aarrekid is a cool Finnish kids brand that designs organic baby and kids clothing. Aarrekid makes playful and very stylish collections. The hand illustrated designs tell stories from outer space and enchanted forests. The clean lines, functional details and soft texture of the collection combine for a modern take on comfort. All dyes are non-toxic and safe to use. Aarrekid is an eco-friendly brand for the imaginative child we treasure most. The best of Finnish design traditions and high quality, eco-friendly materials are at the core of Aarrekid Collection’s design ethos.Since the kids brand was created in 2009, Aarrekid is one of the fastest growing kids’ fashion brands in Finland. The design prints are awesome and can be found on leggings, pinafore dresses, t-shirts, long-sleeved tops and baby beanies, plus there are great black separates, always tricky to find. Also, all the baby and kids clothes from AARREKID are made in Finland or Estonia.
Mini Rodini believe it is important that children have clothes that match their mood and creativity. It is one of many reasons why Mini Rodini is a success among grown-ups and kids alike. Mini Rodini is an environmentally friendly brand that has a collection made completely in organic cotton, which has also been processed organically. That is one of the reasons that a great deal of their production is GOTS certified. Founder Cassandra Rhodin is a Swedish fashion illustrator with clients like H&M, Nylon, Urban Outfitters and ELLE. Rodini is the name that her great grandfather, the legendary circus king Brazil Jack, used when he as a young man travelled and preformed with gypsies during the romantic 1890´s. With sustainability and quality in focus, Mini Rodini creates clothes that parents want to dress their kids in, and that kids love to wear. At Dino Deluxe we love that most products are made using organic cotton and of course the fabulous quirky and sleek design.
The Danish brand New Generals is all about being fashionable, being ethical and creating the coolest fashion apparel for kids at the same time. New Generals call it being “ethicool”. The cotton used for New Generals fashion apparel is 100% organic and grown using methods and materials that have a low impact on the environment. New Generals are certified by The Global Organic Textile Standard (GOTS) to ensure the sustainability of their products throughout the entire production chain, from harvesting of the raw materials, dyeing and printing, through environmentally and socially responsible manufacturing, packaging and labeling. Certification by GOTS, also includes criteria for ethical and social conduct. Lots of black, quirky detailing and crisp graphics are the core design of the New Generals signature look. Keywords are oversized pockets, extended backs, high cuffed leggings, narrow cuts and edgy prints. New Generals clothing give a restrained cool yet playful and quirky look.
Soft Gallery is founded by designer Tine Holt Møller and fashion photographer and designer Barbara Hvidt. Their first Child collection was launched in shops Autumn Winter 2008 and in 2009 they came out with a small and exclusive women´s collection. Soft Gallery creates comfortable children clothing with a simple and stylish cut. The clothes are often decorated with embroidery and sequins that make them really original. The Danish brand has a strong influence of the world of art. Each season, Soft Gallery collaborates with local and international artists who design exclusive prints and motifs that stimulate the imagination of the child.
Gardner and The Gang
Gardner and the Gang is a new children’s clothing line by Swedish Graphic Designer Mrs K - Kristin Nyström. The garments are all 100% cotton, printed with silkscreen printing. The clothes are comfortable, easy to wear and give the kids a chance to easily create a cool outfit that is a little fashionable. Gardner and the gang creates baby- and kids clothes with a hint of attitude, just like our children.
The Swedish brand Petitbo was created by Fia Reispass in 2007. Petitbo makes comfortable kids clothes with a Nordic bohemian style. The models have a slightly vintage and rock-and-roll feeling with a tribal touch. Fringes have become the brand’s signature and are found in every collection. The clothes are made in UE in 100% cotton and the fabrics are GOTS certified and dyed according to IVN standards. It is a creative and original kids’ brand that makes high quality kids clothing where French bohemia meets some rock attitude.
PaaPii Design was born out of great joy of creating and crafting. Colorful and whimsical designs are inspired by the children’s joyful play. All the textiles are designed and lovingly made at PaaPii Design studio in Kokkola, Finland. In addition to the textile range, PaaPii has collection of postcards and posters. All paper goods are also made in Finland. In 2011 designer Anniina Isokangas turned her favourite hobby into business and founded PaaPii Design. Spark for full time entrepreneurship was ignited by Anniina’s popular PaaPii-craft blog. Anniina graduated with a design degree from Kuopio Academy of Design in 2004. PaaPii Design offers soft toys, pouches and DIY kits. Most important design elements are safety, longevity and ease of care. This makes PaaPii creations just perfect for kids, even for the wee ones. All PaaPii soft toys are washable and crafted only with the best materials. Main material is 100% cotton and filling used in soft toys is 100% polyester. Colors used for printing are of high quality and suitable for children.
The best baby and kids’ fashion brands from Scandinavia are what our online store Dino Deluxe is always evaluating in order to select the premium and most creative choices to feature. Most of the baby and kids’ fashion labels we have in the online store were first available in France through Dino Deluxe. We add new baby and kids’ fashion brands from Scandinavia on an ongoing basis so keep checking back in our webshop to see what is new!