Moonkids is a Swedish fashion design company producing clothes for baby and kids from newborn to 12 years old. Initially Moonkids was inspired mainly by the 60′s and 70′s with a twist of Scandinavia. This is still apparent in the baby and kids collections they launch twice each year. Moonkids use comfortable, easy-care materials, such as ribbed cotton, terry cloth, and now also velvet, to produce baby and kids casual wear with a retro touch. Moonkids believe in high quality when it comes to materials and sewing as well as design. Their aim is that every garment should last for many washes and through many kids. A lot of attention is paid to the body shape of the baby and kids as well as how they move and how this change when the children are growing. Moonkids baby and kids clothing are made to be easily mixed and matched.